The aim of the article is to recognize development factors in 112 enterprises chosen from REGON system in Warmia and Mazury province. Moreover, current financial situation of firms and range of their activity have been presented. Means of promotion and advertisement have been analyzed. The study also concerns chances and threats of economic activity. Finally, respondents’ opinion about integration with UE and its meaning for their economic activity.

The aim of research carried out in the years 2001–2005 was to characterize the role of radio, television and Internet in promotion activities of seed companies acting on Polish market. The seed companies used in their marketing activities emitted spots – through these three media. They appreciated the role of Internet creating page centers of WWW, sometimes including a few hundred webpages. Similarly to catalogues, transmitted information depended upon promotion policy of particular companies. However, they underestimated possibility of selling seeds through the Internet. Only one Polish seed company was running the Internet shop offering in it its products.

The aim of the article is to present relatively new concept of social marketing, which as a goal itself is realized mostly by government agencies and non-government organizations but as an element of commercial marketing is used for creation of positive image of a firm, brand or product. Owing to the fact that these aspects are quite significant in activity of tourist firms, the concept of social marketing gains more and more fields of implementations. In the paper there ware presented examples of its realization in so characteristic institution in Polish tourism like Polish Tourist Country-Lovers’ Society as well as in a new-opened restaurant or mountain pension and even in international hotel company.

The article analyses the production of olive in Libya, Tunisia, Algeria and Morocco it includes comparison of growth in production between 1990 and 2003. The work touches on the problems faced by the olive industry in the production and marketing stage. The objective of the research is to study the modern methods of manufacturing and production of olive and olive oils. Another objective is to get to know about the problems and obstacles faced in the process of developing and improving this particular section of agriculture in the selected North African countries.

In the study presents an attempt of indicating determinants of development of entrepreneurship, belonging mainly to a group of local conditions, in two types of communes: urban – rural and rural ones in Podkarpackie Province, with specific, fragmented structure of agriculture. In conditions of present agricultural market – it is hard to run semi-commercial farms, whereas growing unemployment and decreasing phenomenon of employment in a farm and outside a farm create a specific social danger for rural population of this region. Improvement of the situation is possible in non-agricultural entrepreneurship development, which can use fragmented production means and slight signals of arising demand as well as it is susceptible to innovations. The research confirmed varied multi-aspectual impact of both internal and external factors on nonagricultural entrepreneurship development. Finally, it ought to be emphasized that human potential (especially its quality) and agglomeration factor, which differentiate influence of other factors, is essential.

The aim of the empirical survey and undertaken literature studies was to assess the influence of the family environment on the selected nutritional behaviour of adolescents from secondary-school living in Warsaw. The research was conducted among 131 pupils and 79 pupils’ mothers using a questionnaire method. A test of independence c² was executed at a significance level of p < 0.05. There has been evaluated the number of the selected features characterizing the family environment (parents’ level of education and employment, number of people in family and total family income) and their influence on the nutritional behaviour of the adolescents. The analysis of the data showed a significant correlation between the nutritional behaviour of adolescents and the family environment. Especially mothers’ education and total family income were statistically correlated with their children’s nutritional behaviour. The research also confirmed a number of irregularities in dietary habits of teenagers.

The paper presents changes in sector of individual farms in Poland under conditions of the market economy. In the population of all farms it is possible to observe dynamic increase of a group of farms without farming activity, and not getting incomes from agricultural production. As a positive result of changes, increase of farms concentrated on agricultural markets and getting incomes from agriculture can be treated. The research confirms deepening of the processes of functional farms’ polarisation into two groups – market-oriented and social ones, what results on farms’ differentiation according to their incomes’ level.

The paper presents Bell’s typology of social development (an agrarian society, an industrial society and a post-industrial society), focusing on the post-industrial society and contemporary conceptions of its interpretation. Moreover, fundamental issues concerning a contemporary have been described. Furthermore, significance of a mass-society, a late-modernity society and a risk society has been discussed. Finally, main trends of the contemporary society development were shown with three most important sceneries of its development and their consequences.

The main goal of this article was to examine the role of information, especially information of price risk management among Polish farmers in Wielkopolska. Primary data, in a form of survey, were collected from 60 individual farms in 2002–2003. Specific requirements such as arable land up from 15 ha market scale production were followed. The results showed that Polish farmers lack knowledge about price risk management and its tools to protect themselves from price risk.

Debts of farms were small – long-term obligations dominated. Land profitability level, economic labour effectiveness’ level and capital effectiveness of labour resources’ level were the highest in these farms, where, apart from own capital, only long-term capital was used. Own capital profitability in the farms was low, and the least effective were farms which supported their own capital by short-term loan capital only (the third group). The best relation between fixed and current assets occurred in farms financing their activity only by their own capital. Period of dues and cash rotation in the farms was short and the best in the third group of farms, where percentage of current livestock in assets.

The position of women on Polish labour market is depends on many factors: accepted living style, tradition, habits, external factors which impact on change of approach and behaviour as well as problems concerning raising and educating of new generation. Market transformation causes worse conditions for women than man in professional activity. This article illustrates women’s unemployment rate in Przasnysz Poviat. Moreover, it shows opportunities of this situation’s improvement, especially in rural areas.

The paper shows differences between the real condition of registered non-agricultural economic activity in surveyed rural communes and REGON data in 1996–2003. Data from the commune registers were a basis for defining the volume of registered non-agricultural economic activity, its characteristics, forms and unusual aspects observed during transition in Poland, as well as indices of liquidation and survival of businesses in 1996–2002. Thanks to specifying types of communes according to their similarity in respect of location and social and economic conditions, especially agriculture, it was possible to show connections between those features and volume and the kind of economic activity there. Results of the above analysis were used to define how advanced the process of multi-functional development is.