Price is a measure of the product value, but its level must offer the possibility of purchase. This is a complex problem in terms of rural tourism, where the product value depends on: environmental quality, tourist attractiveness of a given area and the level of services offered (e.g. scope of services, accommodation standards, owner’s personality and others). At the same time, there is a need for quantifiable parameters, which play an important role in the development of rural tourism and agritourism. The main question is what solution should be adopted to reduce costs and make price motivate customers to buy the product. This question was answered with the help of computer simulation procedures, applied for different levels of the service offered. They allowed to determine: the price-profit interaction, price range for relative values of the profit and the price discount mechanism (i.e. lower prices in the case of higher frequency). The results show that the most important profit-stimulating element is the frequency of service usage, followed by the product price.

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