The article discusses the reasons of low innovativeness of economic subjects on rural areas in Western Pomeranian. The authoress shows, that the innovative processes are complex, network and they require co-operation of many elements of regional innovation system – entrepreneurs, universities, institutions of technology transfer, institutions of innovation and entrepreneurship support. In West Pomeranian Voivodship step out many barriers of this co-operation, which belong to several groups of restrictions. They follow on from conditions of: economic specific of region, social factors, economic and system. Simultaneous activity of these restrictions and barriers causes low innovativeness in region, specially on rural areas. It contributes to socio-economic marginalization of these areas and the whole region.

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