New situation on the fruit market requires restructurisation of production and change of the present strategy of the orchard development in the next years. The reason of research was to recognize opinions of producers in the subject of opportunities and threats in production of fruits on the area of three subregions in south-eastern of Poland: Krakow, Nowy Sącz and Tarnobrzeg. The opinions of the fruit producers were very differentiated which announce change of production orientation from industrial fruits to deserts fruits.

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