Title
Conditions of Polish consumers shopping behavior - the results of research
Autor
Krystyna Żelazna, Iwona Kowalczuk
Keywords
retailing, consumer, shopping behavior.
Abstract
The article presents the results of a questionnaire research concerning conditions of shopping behavior of Polish consumers carried out in 2002. The analysis of shopping behavior of searched sample of respondents includes among others: conditions of retail outlets choice, specific features of consumers behavior during everyday and periodical shopping, respondents attitude towards doing shopping of Sundays and their preferences as far as chosen kinds of merchandising activities.
Pages
85-92
Cite
Żelazna, K., Kowalczuk, I. (2002). Conditions of Polish consumers shopping behavior - the results of research. Acta Sci. Pol. Oeconomia, 1(1-2), 85-92.
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