The analysis of customers’ preferences on the primary residential market in Poznan supplied information on factors that affected customers in the process of choosing a flat to buy. These considered the most significant were respectively: localisation, price, presence of balcony / terrace, transport accessibility and maintenance costs. The findings derived from a survey show a notable diversity of the prospective customers’ preferences. Carrying out systematic research on customers’ preferences not only on primary market may among others. be the source of information about the incompatibility of offers and customers’ expectations and could initiate changes in regulations, as well as “real” sphere, whose goal is meeting the basic demands of humans.

5-19