The quality of a tourist product makes a factor which determines an increase in a number of tourists arriving to a particular region. A peculiar type of a tourist product with a complex structure is the product of children and the youth tourism. Due to its character and its mass quantity, tourism concerning children and the youth may become the factor infl uencing tourist stimulation in regions which haven’t attracted much attention of visitors so far. Moreover, accomplishing the principles of sustainable tourism may contribute to the awareness increase among participants of tourist motion as well as inhabitants of the taking in areas. The results of some of the research on tourism of children and the youth in the area of West Pomeranian Voivodeship, carried out by the author, have been included in the article.

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