Development of cultural tourism in Chełmno and Golub-Dobrzyń based on the concept of tourist reception area’s functioning and management in the conditions of sustainable development has become the main field of interest in the presented study. While analyzing the possibilities of stimulation of desired sustainable development of tourism in the studied area, defining the attitudes of local residents towards this form of activity was especially emphasized. The presented approach stresses the necessity of profound recognition of the local society’s tourist awareness, without which the emergence of appropriate mechanisms of the development of tourist economy is not possible.

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