According to the concept of sustainable tourism development each tourist company can practice environmental philosophy by implementing appropriate procedures for saving energy and water resources, waste management etc. However, it remains the question of communicating clear information to business partners and customers, which object and to which extent implements environmental policy. Eco-labels, including the EU eco-label, are useful means that can convey the needed information. The article presents the problem of the EU ecolabel use, as well as other national ecolabels in the tourism industry across the EU.

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