This article contains an analysis of the concept of entrepreneurship in the context of conducting an agrotourist activity. The Author, based on the results of empirical studies carried out in family agrotourist farms in Międzychodzki Poviat (Wielkopolskie Region), presents a possible process of family agrotourist farms transformation into business entities providing agrotourist services. She defines the concept of the family agrotourist farms a farm providing agrotourist services as a secondary revenue-generating activity while not conducting business activity in the sphere of providing services for tourists. The article confirms the proposed thesis that family agrotourist farms belong to a specific group of ‘entities’ which are alike in the sphere of personal strategy and succession, structure and organizational culture.

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