The article presents the basic premises and particular determinants of measuring intellectual capital in farms. It discusses the assumptions of the measurement and the framework of the research method. It presents the assertions describing the particular elements of intellectual capital, i.e. human capital, organisational capital and market capital. Key issues relating to each of these are characterised. The paper also includes a hint that intellectual capital is strictly linked with the local environment as well as the broadly understood quality of human capital in rural areas.

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