Title
YOUNG CONSUMERS BEHAVIOR ON NON-ALKOHOLIC BEVERAGES
Autor
Krystyna Żelazna, Iwona Kowalczuk
Keywords
young consumers, preferences, non-alcoholic beverages.
Abstract
The aim of this article was presentation young consumers’ behaviour on non-alcoholic beverages market, basing on the results of a questionnaire research. The data included in the paper concern frequency, conditions and circumstances of different kinds of non-alcoholic beverages consumption and young people preferences as far as a taste, brand and packages of particular beverages are concerned.
Pages
127-134
Cite
Żelazna, K., Kowalczuk, I. (2003). YOUNG CONSUMERS BEHAVIOR ON NON-ALKOHOLIC BEVERAGES. Acta Sci. Pol. Oeconomia, 2(1), 127-134.
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