Chinese fruit industry has undergone dramatic changes since the economic reform. Production of fruit in China grew obviously; in 1998 fruit production reached 54.5 million tons, making China the largest fruit-producing country in the world. Fruit distribution channels have also been improved considerably and the establishment of fruit wholesale markets has significantly facilitated fruit distribution. Consumption patterns have also changed; as family income increases, consumers demand more fruit with high quality, including imported fruit. Also, in recent years, there has been a remarkable increase in China's fruit trade, including both domestic inter-regional trade and foreign trade. This paper analyzes the tendency of consumption and marketing of fruits mainly from 1989-2002 in China, and made comparisons between China and the other countries (such as Poland) for the above items. Main problems of the marketing of fruits in China were discussed, and the developing strategies were suggested.

149-158